Hollywood celebrities often bring out their beauty brands or endorse top players on the market. The latest trend that has emerged with these celebrity beauty brands is that they are turning vegan! Vegan beauty products contain zero animal-derived ingredients. They follow the philosophies of a vegan lifestyle, which not only advocates plant-based foods but also discourages the use of animal-based products. Therefore, vegan beauty brands steer clear of animal-derived pigments, fats, beeswax, honey, and other popular beauty ingredients of animal origin.
So why are most celebrity beauty brands turning vegan, and what does it mean for their consumers? Let’s find out!
The Vegan Trend in Celebrity Beauty
1. Which Celebrity Beauty Brands Are Going Vegan?
Most celebrity-owned beauty brands have either turned completely vegan or have launched a vegan beauty range. Kylie Jenner was one of the first celebrities to announce that her cosmetics brand was going vegan a couple of years ago. She has also released a vegan skincare line since. Kim Kardashian has also launched her vegan skincare range with sustainable packaging. Similarly, Lady Gaga has a vegan line of artistry makeup, while Hailey Bieber recently unveiled a vegan skincare brand.
2. Why Are Beauty Brands Going Vegan?
The vegan movement is all about protecting our environment and various animal species harmed while procuring animal-derived ingredients. Veganism encourages consuming plant-based foods that prevent environmental damage and animal trauma caused by the meat industry. However, veganism goes far beyond dietary choices and preaches sustainable, plant-based living with minimal waste generation. Vegan beauty brands follow this philosophy by creating products without any animal-based ingredients. Moreover, most of these brands are not tested on animals and are 100% cruelty-free.
Vegan beauty products use gentle and sustainable plant ingredients and are more eco-friendly than their non-vegan alternatives.
3. What Does It Mean for Consumers?
With millions of consumers around the globe turning vegan, it makes sense for celebrity beauty brands to launch vegan products. These beauty products are environment-friendly, cruelty-free, and fit seamlessly into a vegan lifestyle. A few years ago, there were limited vegan and cruelty-free beauty products to choose from, making it hard for consumers to switch to a vegan lifestyle. Now, with most celebrity beauty brands going vegan, not only are there multiple vegan-friendly options on the market, but it also paves the way for other brands to go vegan.
These celebrity beauty brands have set a great precedent for the beauty industry by supporting plant-based and sustainable products. So, if you have been looking for eco-friendly beauty products, try your favorite celebrity’s vegan brand!